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Rajeshwari Infosys » Search Engine Optimization

Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

Search optimization is a hyper-competitive endeavor that requires intense focus and a thorough, up-to-date understanding of how the search engine algorithms and robots operate. The staff at Rajeshwari infosys have been in the search engine marketing industry for over a decade and our tactics continuously evolve to meet the needs of our clients. In the uncertain world of search engine optimization, our straightforward approach has consistently delivered results, which is why we are so optimistic about search marketing. We apply our proven SEO process so your website will achieve that same high level of success..

SEO involves alteration of the site to improve its rankings by using meta-tags and by using the right content and


Keywords this includes:

  • Meta-tags— Placing title tag, meta-tag description and meta-tag keywords on every page of the site.

  • Content— Developing the content in such a manner that the most important and popular keywords are used throughout the website.

  • Keywords Planning— The best keywords are then sorted out after having a look at the popular keywords that are being used by the target audience.

  • Link Exchange— Search engines also give importance to the number of links placed on a website, so it is very essential that the site is linked with some good and popular sites.


Types of Search Engine Optimization:

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